Product Marketing Manager, Special Education About Us Euna Solutions is a leading public sector SaaS provider focused on delivering innovative solutions that empower public servants to thrive in an ever-evolving digital landscape. Our dynamic team values creativity, collaboration, and the ability to think outside the box. Join us and play a critical role in shaping how we communicate our brand and products to the world. About The Role We are seeking a Product Marketing Manager to drive the go-to-market strategy, messaging, and positioning for our GovTech software solutions. Reporting to the Director of Product Marketing, this role will collaborate closely with Sales, Customer Success, Product, and Technology teams to develop compelling product narratives, enable sales teams, and support revenue growth. Additionally, this role will closely partner with senior leadership for our Special Education software to understand their needs and be a strategic marketing advisor for this team. The ideal candidate is a strategic thinker with a deep understanding of product marketing principles, a passion for the public sector, and a track record of executing successful product launches that drive digital marketing as a best practice to generate TOFU pipeline. This role will also have opportunities for occasional travel. Responsibilities Develop and execute go-to-market strategies for new product launches and enhancements, collaborating with Product and Marketing teams to execute the launch. Own and refine product messaging, positioning, and storytelling to communicate our value proposition effectively. Work cross-functionally with a team of Product Marketers across our product suite. Define and optimize the buyer/customer journey, ensuring clear value messaging at every stage. Conduct market and customer research to understand pain points, trends, and opportunities within the public sector. Create and maintain competitive intelligence insights to inform positioning and differentiation strategies. Guide digital and demand team members and agency resources to execute marketing plans. Sales & Customer Enablement Develop sales enablement materials, including pitch decks, battle cards, FAQs, and value frameworks. Support sales enablement team members by delivering product-specific onboarding and training content in partnership with Product Management. Provide ongoing competitive intelligence and market insights to support sales efforts. Cross-Functional Collaboration Work closely with Product Management to align marketing efforts with the product roadmap. Collaborate with Demand Generation and Digital Marketing teams to create campaigns that drive awareness and pipeline growth. Partner with Customer Success to develop case studies, testimonials, and proof points that demonstrate real-world impact. Guide on product-specific website content with digital and demand teams. Performance & Optimization Track and analyze the success of product marketing initiatives, providing insights to refine and optimize messaging and positioning. Measure campaign efficacy in collaboration with the demand team. Leverage data and customer feedback to iterate on marketing strategies and improve product-market fit. Qualifications 5+ years of product marketing experience, preferably in SaaS, B2B technology, or education sector software. Strong understanding of go-to-market strategies, value-based messaging, and competitive positioning. Proven ability to develop compelling narratives that resonate with multiple audiences across school districts. Experience working cross-functionally with Sales, Product, and Customer Success teams. Excellent writing, storytelling, and presentation skills. Understanding of sales and marketing funnel. Analytical mindset with the ability to translate data into actionable insights. Self-starter with a strategic mindset and a passion for driving business impact. Multi-disciplined marketer with experience in digital and demand is a plus. Why Join Us? Make an Impact: Help shape how public sector organizations adopt and leverage technology to serve communities better. Growth Opportunities: Be part of a growing company where your contributions will be valued and recognized. Collaborative Culture: Work with a team of talented professionals passionate about making a difference. What We Offer Competitive salary and benefits package. Supportive hybrid schedule with collaborative, fun working environment. Opportunities for professional growth and skill development. Location This position will be hybrid with 3 days/week in our Oakville, ON office. (Tuesday, Wednesday and Thursday) About Euna Solutions Euna Solutions is a leading provider of purpose-built, cloud-based software that helps public sector and government organizations streamline procurement, budgeting, payments, grants management, and special education administration. We support more than 3,400 organizations across North America, helping build trust, enable transparency, and drive community impact. To learn more, visit Applicants who are excited about driving meaningful impact through product marketing are encouraged to apply. Euna Solutions is committed to providing a comfortable and accessible interview process for every candidate; if accommodations are needed, please let us know. Contact For accessibility inquiries, please email recruiting@eunasolutions.com or call 1.877.707.7755. #J-18808-Ljbffr Euna Solutions
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