Job Description

About MakarttPro: MakarttPro is an innovative leader in professional nail products, dedicated to empowering luxury, independent nail technicians by providing essential, high-quality nail products through various eCommerce channels including our Direct-to-Consumer (DTC) website and TikTok Shop. We pride ourselves on a customer-first approach, constantly evolving to meet the needs of our community.

Position Overview: MakarttPro is seeking a dynamic, results-driven eCommerce Specialist to manage our Direct-to-Consumer (DTC) website and TikTok Shop presence. You will be responsible for optimizing online sales, enhancing customer experience, and managing day-to-day operations to drive revenue growth across these platforms.

Key Responsibilities:

• Manage and optimize the MakarttPro DTC eCommerce website (Shopify Advanced), ensuring product listings, promotions, and content are up-to-date, accurate, and engaging.
• Oversee and grow MakarttPro’s presence on TikTok Shop, including product uploads, livestream sales events, promotional campaigns, and customer engagement strategies.
• Analyze sales performance data, customer behavior, and market trends to identify growth opportunities and implement improvements.
• Coordinate with marketing and creative teams to develop compelling content and promotional materials tailored specifically for DTC and TikTok audiences.
• Ensure exceptional customer service and user experience by monitoring customer feedback, managing reviews, and addressing customer inquiries promptly and effectively.
• Collaborate closely with supply chain and inventory teams to maintain optimal stock levels and avoid out-of-stock scenarios.
• Implement SEO best practices and coordinate with advertising specialists to drive traffic and conversions on both platforms.
• Generate regular sales and performance reports, providing actionable insights and recommendations to leadership.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field preferred.
• Minimum of 2 years of experience managing an eCommerce store, preferably Shopify.
• Proven experience with TikTok Shop management or similar social commerce platforms highly preferred.
• Familiarity with professional beauty or nail industry is a plus.
• Proficiency with analytics tools (Google Analytics, Shopify Analytics, TikTok Analytics).
• Strong understanding of SEO, SEM, and digital marketing principles.
• Excellent organizational, analytical, and problem-solving skills.
• Exceptional written and verbal communication skills.
• Ability to thrive in a fast-paced, entrepreneurial environment and manage multiple priorities effectively.

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