The Director of Public Relations, Events & Influencer is to lead global marketing efforts. The role focuses on building a premier strategy to grow designer’s profile, brand and product awareness through media and consumer-focused outreach and events. You will partner across channels to deliver magnificent storytelling and drive impactful media results.
Must have experience with a luxury fashion PR firm.
Responsibilities
• Lead the development and execution of integrated PR and communications strategies.
• Foster and expand strong relationships with key media outlets, stylists, celebrities, and influencers to amplify brand presence across various channels including TV/film, digital, social, and print.
• Develop and distribute press materials including press releases, media alerts, and pitch communications for product launches, partnerships, and campaigns
• Identify and execute PR opportunities to tell compelling brand stories that resonate with key target audiences across multiple media platforms.
• Partner with the Sales and Marketing teams to ensure PR strategies align seamlessly with overarching marketing campaigns and the business goals, driving a unified message and maximizing brand impact, ultimately driving sales via consistent placements.
• Maintain clear and consistent communication with global partners to ensure alignment across markets and regions.
• Manage sample inventory in the showroom for presence during personal appointments with VIP clients, Stylists, Talent and Editors rotating based on seasonal and collection focus’.
• Devise and maintain a working calendar of VIP events to use as a guideline for upcoming dressing opportunities and high-profile appearances that will maximize press for the brand.
• Leverage strategic partner and media relationships to manage and protect brand reputation, ensuring consistent messaging and positive coverage across all media.
• Manage large-scale media and influencer seeding programs, ensuring that product placements are aligned with the brand’s image and resonate with target audiences and secure product placement.
• Recap PR efforts and results, sharing key outcomes and insights with leadership, business development teams, and external partners to demonstrate the success and impact of PR activities.
• Manage Front of House attendance for all brand events, including runway shows, press days and all off-site activations.
Qualification s
• 8-10+ years of full time experience in fashion public relations, with a focus on luxury fashion – agency experience preferred.
• Proven track record in securing high-impact media coverage across top-tier outlets in fashion, sports, entertainment, and lifestyle.
• Strong relationships with key media contacts, stylists, celebrities, and influencers, with a deep understanding of the current media landscape.
...Job Description Job Description Are you seeking a career as a professional Tree Climber? Are you PHYSICALLY FIT and able to hoist your body weight up a tree ? Will you work as a Grounds-person for whatever time it takes to learn to become a Climber*? Do you...
...Electrical Engineering Co-op/Intern - Summer 2026 This job description reflects potential... ...openings for the Summer 2026 Co-op/Internship Session (May-August). This is a general... ...facilities infrastructures Updating mechanical engineering specifications and...
...Job Description Job Description World Choice Investments, LLC. is looking for talented musicians for Dolly Parton's Stampede in the legendary Pigeon Forge, TN. If you have experience in live show performances, then this is the opportunity for YOU! We are specifically...
...in teaching and leadership. Join us to work hard, do good, and make a lasting difference! Job Description Uncommon High School Spanish teachers work in grade level and content teams to develop students who are global citizens. Our teachers become experts in their...
...Job Description Associate Creative Director Company Overview: At Activate, we are renowned for crafting extraordinary experiences that make a lasting impact for some of the world's most influential brands. Our expertise spans the production of kits, mobile...