Job Description

Job Description

Job Description

Ged Lawyers LLP seeking a  Marketing Director to lead the strategic growth of our business. This individual will be responsible for developing and executing a comprehensive marketing strategy that positions our firm as a leading provider of legal services. We are looking for a strategic thinker who excels at crafting compelling messaging, identifying and engaging target audiences, and executing multi-channel marketing initiatives, while also drive day-to-day execution.

Primary Duties

Strategic Marketing Planning

• Develop and implement a comprehensive marketing strategy aligned with business objectives, including value proposition, market research, target audiences, channels, and budget.
• Conduct market research to analyze key competitors, and refine our value proposition accordingly.
• Create detailed customer journey touchpoints to inform automated sales and marketing campaigns, from paid media to email drip campaigns.
• Establish key performance indicators (KPIs) to measure the quality of lead generation.

Content Strategy and Corporate Messaging

• Lead the development of a unified content strategy that highlights our technical expertise and unique value proposition.
• Craft clear, compelling corporate messaging tailored to new and existing clients.
• Oversee and participate in the creation of thought leadership content, including white papers, case studies, blog posts, short-format videos, Social Media including LinkedIn content and videos, newsletters, webinars, and technical briefs.
• Ensure all marketing communications maintain a consistent brand voice and adhere to our messaging architecture.

Digital Marketing and Channel Management

• Design and execute integrated marketing campaigns across channels such as:
  • Digital advertising (LinkedIn, Google Ads, IT/industry-specific platforms)
  • Email marketing
  • Social media (LinkedIn, Instagram, Facebook/Meta and YouTube)
  • Industry webinars and virtual events
• Manage and optimize the SEO strategy for our corporate website.
• Keep the corporate website updated, relevant, and aligned with brand messaging.
• Build and manage relationships with industry publications, analysts, and media contacts.
• Oversee the selection and performance of marketing partners and vendors.

Marketing Technology and Analytics

• Leverage marketing automation platforms to streamline campaign execution and lead nurturing.
• Implement robust tracking and analytics to monitor campaign performance.
• Provide regular reporting on key marketing metrics, ROI, and business impact.
• Continuously optimize campaigns and strategies based on data-driven insights.

Sales Enablement and Collaboration

• Partner with sales leadership to align marketing strategies with business development goals.
• Develop sales enablement tools such as pitch decks, prospect collateral, and competitive intelligence materials.
• Support the sales team in lead generation and qualification efforts and marketing and branding items.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 5–7 years of experience in as professional services marketing
• Proven success in developing and executing marketing strategies
• Strong digital marketing and content creation skills
• Proficiency in marketing automation platforms, CRM systems, and analytics tools
• Excellent verbal and written communication skills
• Experience in the Microsoft Partner ecosystem is a significant plus

Desired Skills

• Critical thinking, executional excellence, strong communication, accountability, and natural curiosity
• Experience with tools such as HubSpot, , Google Analytics, LinkedIn Marketing Solutions, and SEO/digital advertising platforms

Ged Lawyers is a national law firm, headquartered in Boca Raton FL with offices Massachusetts, New Jersey and Michigan. WE specializes in personal injury, and personal injury protection (PIP).

Company Description

Ged Lawyers is a national law firm, headquartered in Boca Raton FL with offices Massachusetts, New Jersey and Michigan. WE specializes in personal injury, and personal injury protection (PIP).

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